“The ProfilE” FRANKIE LUVU - Documentary & Content Series
EXECUTIVE PRODUCER: Kevin Hughes // VIDEOGRAPHER & EDITOR: Song Johansen
At IFA, one of our key differentiators in the athlete representation space is we support our athlete’s brand building through authentic content creation. For the 2023 season, we launched a series called “The Profile” where we would spend 4 days with one of our professional athletes to do a deep dive into their story and who they are as a person.
What historically was a client maintenance visit now became a documentary resulting in over 20 different pieces of content for their, and our, social ecosystem.
With the content we captured on Frankie Luvu, we ended up creating a documentary called “Prayer Warrior” that won some awards and got picked up on the Film Fest circuit in 2024. Below is the trailer and a recap of the visit to Charlotte, North Carolina.
***The series was nominated for the Best Documentary: Short-Form at the 2024 Hashtag Sports Awards.***
***The documentary’s world premiere was at the 2024 Twin Cities Film Fest.***
This work resulted in over 1.5M organic impressions and an engagement rate of 8.1% over a 12 week period.
The entire ecosystem of content produced was 3 long-form episodes, 4 - :60 second trailers and 10 - :15 second shorts for YouTube and Instagram usage.
FRANKIE LUVU - Brand Identity System
CREATIVE DIRECTOR: Kevin Hughes // DESIGNER: Mikayla Jones
